What I Offer

I am an honest, highly creative and down to earth writer specializing in personal and professional branding. I will capture the essence of your brand (for web sites, pitches, promotional or marketing copy), character (for statements, profiles, bios) or message (everything in between!) I find “the thing” that makes you stand apart from everyone else. My process is highly osmotic. I can take jumbled notes, bedraggled drafts, convoluted thoughts and half-baked ideas and find a way to make sense of them – in a way that is true to the character of my client and their project.

Following are some of my more popular services:

Resumes & BIOs

For those who want something different, my services are unique. A resume or a BIO should capture something of your character, rather than read like a grocery list of achievements. It should avoid clichés and platitudes, and instead articulate who you are and what you offer intelligently. This is what I strive to do, and it is this approach that has clients returning to me years later with good news.

Web Site Content

Personalized and tailored approach to building a brand for any web site. Whatever your message or product or service, it deserves to be treated with respect to the impetus behind it. I can build a brand from scratch or revitalize a currently existing brand. I do that in large part through interviews, gleaning what is unique and writing about it in a way that makes you look good and sets you apart. The content of your text matters. My consults help to invigorate purpose and professional vision.

Personal Statements

Compelling personal statements for university applications, including short essays often required in response to questions or appeals. I am sympathetic to how difficult it is to present yourself and your values in a favorable light, while making a case for why you deserve to be chosen for submission over many other candidates. It is difficult to get perspective and to put all the pieces together in a way that it reads well: an argument for why they should consider you infused with storytelling and an impassioned bid. I sit down with you – in person, by phone, over Skype – and go over any notes you have before interviewing you and making my own. Then I put it all together.

Those In Transition

I frequently work with those in transition looking to switch careers or find new footing, and I seem to be quite good at it. My consults can help to invigorate purpose or establish new direction. Please contact me for a free consult.

Other services I offer include:

Brand Development
Memoirs
Speeches or lectures
Commentary
Synopses
Stories or yarns
Fiction

Free consultation; available by phone afternoons, 7 days a week.

Reasonable Rates, Flexible Time Frames

 

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My Background

My background includes radio, newspaper and journal writing (including for the Canadian Medical Association Journal, the Ottawa Citizen and the Globe & Mail), book projects, web site content, ghost writing and promotional material for independent producers, spotting, pursuing and developing story ideas for print and broadcast media; editor for television magazine and fiction writing. I am known for being both creative and imaginative and have been working as a freelance writer for over 15 years. I have a reputation for being a very persuasive writer; promotional writing in any form comes easily to me. Be it letters for marketing packages, personal statements or web site copy – anything that demands the making of an argument – I can do all of it and more. My professional strength is in writing and editing for coherency, flow, concision and the impact of your message. One noteworthy project for an international company involved exploring the philosophies and legacy of a family-run business. The job included extensive interviews over a one-year period with the president, diagnosed with Parkinson’s Disease. The interpretation of those interviews – making coherent that which was often fragmented – was one of the most interesting challenges of my professional life. I was hired for my ability to perceive beyond social norms, and to relate to people who are different.
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Contact

Jessica Mendes

(416) 367-1011

sensorybeing [at] gmail [dot] com